Retail vs Custom Framing: Why Should You Invest?

Pictured: Custom frame with matted hand-torn deckled print

Custom framing isn’t just eye-catching borders made from beautiful materials; they protect and preserve your photos, ensuring that they will last for generations to come. When you frame a photo, you are protecting it against the harshness of the elements, giving it a life beyond what it would normally have otherwise.

Here at Nicole Bielenin Photography, framing our family’s memories is an absolute must! But for those who have never viewed framed images as jewelry for your walls, it may be the finishing touch that has been eluding you! In this blog, I want to convince you why framing is the non-negotiable finishing touch to your photography session, as well as discuss the importance of knowing the difference between custom vs store bought frames before you buy.

Quality is First, Style is Second

Frames come in a range of shapes, sizes, materials, designs, textures, and functions. Typical retailers will display a variety of frames that are sleek and modern, or rustic and vintage. Have you ever noticed that the stock photos inside those frames typically correspond to the style of frame that is being sold? It’s rare to see a beautiful, light and airy photograph framed by a masculine, woodsy frame! I think you’ll agree that it just wouldn’t look quite right.

Another style consideration to make is the feel of your own home. What color is the wall that your framed photo will be living on? What do its neighbors look like – what kinds of things will that framed memory be living next to? If your home is decorated with inviting, warm tones, but the frame you choose is cold and metallic, you might not achieve your desired overall effect. These are important things to consider, and these are all things that your expert designer and photographer will consider when walking you through the wall art of your dreams with NBP.

Condition is Key

Before considering style, the condition of the artwork being framed is paramount! If you plan on framing a family heirloom, you’ll want to make sure that photo is in pristine condition before placing it behind glass. If the photo you plan on framing is damaged or faded, you may want to consider getting it restored before you encapsulate it. Of course, when you work with NBP, your images are printed with the highest quality, and framed with the same.

You also want to consider the condition of the materials being used for the frame. Much like a custom builder uses only top grade materials in your new home, custom framers work to ensure that the materials used are pristinely displayed.

Consider the Cost

The cost of framing can vary considerably. The molding style, material, glazing type, a matted layer, the size of the frame, labor costs, and even glass type are all factors that influence the overall cost. As production of a frame increases, pricing decreases…but so does quality. Anyone can grab a cheap frame from the clearance shelf, stick a picture inside, and call it a day. But what really makes an impact, what really preserves those memories, what really sets the heirloom apart, is custom framing.

An artist will apply her skilled hand to your frame’s every detail: she will measure precisely, cut exactly, sand and smooth edges and corners, glaze and stain perfectly, mat and mount with expertise, and fit your memory into a handcrafted masterpiece, guaranteed to last your lifetime, your children’s, and your grandchildren’s. When your custom piece finds its place among your other treasures at home, your memory will tell its own story as the eyes of your guests are drawn in by the unique, stunning setting surrounding it.

 THAT is something worth investing in.

Planning for the Future

We know that your family is growing and in five years, you will want different images on your wall than what you have now. That’s why working with a professional is so important – we will help you plan now for images on your walls of your growing family, ensuring that the galleries we design will be able to accommodate more images as the years pass. We believe that the value of your images will only grow as the years pass, and instead of taking cherished images down forever, we will help you to strategically plan for the future.

What Matters Most

Preserving your memories by framing your cherished photographs is ALWAYS worth it. When you frame your photos, you’re protecting them from the physical world, but also preserving the memories that they represent. By framing your memories, you’re creating a piece of artwork to ensure that the physical representation of those moments will last just as long. Whether you choose to invest in custom framing or decide on a cheaper option, you can trust that you’ll never regret keeping your beloved photos safe behind glass.

At Nicole Bielenin Photography, we are committed to providing you with the ultimate luxury experience throughout the entire NBP process, from your very first question, to hanging your family’s moments on your walls forever. You deserve this type of experience for you and your family, so don’t hesitate to reach out to us today before those memories start to fade away.